Post by joly978 on Feb 27, 2024 2:50:19 GMT -5
Communication professionals gain more space in the digital scenario With the arrival of the pandemic, even those who did not have a profile on a social network did so. And when we talk about social networks, we are referring to billions of people around the world, all connected from one device. According to a survey carried out by the Brazilian Institute of Geography and Statistics (IBGE), in 2018, seven out of every ten people over 10 years of age have a digital presence and revolutionize the way people and institutions interact in Brazil. This reality of communication ends up, consequently, reaching health institutions. Today, the relationship between healthcare professionals and patients has also been affected by the presence of social networks. According to a survey carried out by the Pew Research Center, 86% of people, before booking an appointment, do online research. Most of these searches are related to symptoms, diseases and evaluation of professionals in a given area. In other words, the highly digital scenario we live in today requires healthcare professionals to develop their communication skills, in order to deal more easily with new social paradigms.
Therefore, investing only in advertising is no longer Poland WhatsApp Number enough, because the patient is taken to the office not only by referral. Knowledge obtained on the internet, through social networks, among other means, are important factors when making decisions. New doctor-patient relationship We must remember that we are living in a new moment: the outdated concept that the relationship between doctors and patients is limited only to consultations within offices is increasingly falling into disuse in this new digital era. Patients today demand more, they need a more intense connection. With the ease of social networks, this communication has become more direct and personal, a factor that has greatly improved the patient's experience and broken the taboo that the doctor is someone unreachable or incommunicable. It is worth highlighting that this communication can happen in different ways, whether in groups on WhatsApp, weekly articles on the blog, daily posts on Instagram, videos on the YouTube channel, among others.
The most important thing is to evaluate your patient and be present on the chosen channel to create a close and solid relationship. And it is worth highlighting that today clinics that serve through multichannel networks always stand out, as they reach a larger audience. This new relationship is also closely related to something that goes beyond communication through the exchange of emails and messages, it is worth highlighting. The materials displayed on social networks provide relevant information to the public; in this way, a relationship is created. From this point on, this audience will certainly begin to recognize the profile as an authority in its area of expertise – it could be about the biomedicine course , orthopedics, nutrition, etc. Good material, therefore, increases the chances of part of the public actually becoming patients who will contract the advertised medical services.