Post by account_disabled on Dec 24, 2023 23:30:16 GMT -5
Research, a review of existing research, and sometimes commissioning such analyzes to check the approach or knowledge of the topic among the recipients we are interested in, should be the basis for creating a campaign concept. Educational Campaign An idea or a slogan is not everything Sometimes we succumb to the temptations of "attractiveness". We will come up with something that we like, we think will work.
But let's always come back to our Phone Number Data target group. They are our recipients, not us. The so-called corridor tests or the boss's whim. If something is to be effective, the cause must be diagnosed, insight and the so-called call to action . Of course, the slogan is important and the more it contains a "call to action" element, the greater the chance that when exposed to the message, the recipient will easily and quickly understand what it is about.
However, all this must be accompanied by substance, experts or real stories and real heroes. It sometimes happens that especially young consultants think in "one sentence". And what next? In an educational or social campaign, what counts is all the planned activities; they should be complementary and result from one strategy. It is also not worth distracting the recipient's attention on various, less important issues.
But let's always come back to our Phone Number Data target group. They are our recipients, not us. The so-called corridor tests or the boss's whim. If something is to be effective, the cause must be diagnosed, insight and the so-called call to action . Of course, the slogan is important and the more it contains a "call to action" element, the greater the chance that when exposed to the message, the recipient will easily and quickly understand what it is about.
However, all this must be accompanied by substance, experts or real stories and real heroes. It sometimes happens that especially young consultants think in "one sentence". And what next? In an educational or social campaign, what counts is all the planned activities; they should be complementary and result from one strategy. It is also not worth distracting the recipient's attention on various, less important issues.